"I don't feel like I need to elaborate on the plague of lonely single men in our day and age. It leads to awful mental health and an unnecessary loss of life. Jiu-jitsu gives me a group of friends from across backgrounds, no judgement, lots of smiles. It's a space full of aggression and physicality, and no judgement. I can excel at something physical un-apologetically.”
-Gingerzilla, Reddit User
It may seem strange to open our newsletter with a line like that. But then again, it’s often the things we hesitate to speak about that need to be said the most.
It’s not an understatement to say that Jiu-Jitsu has saved the lives of THOUSANDS of men.
In Western society men today are rarely allowed to indulge in the biological and primitive activities that even brought us this far to begin with.
Our “Natural Aggression” has is pretty much limited to Sports Events....and even then if you get too rough you’ll get flagged and kicked out.
I personally know dozens of men who have come off of substance abuse, alcohol addiction, anti-depression meds, and have even left their toxic job of over 10 years once they found Jiu-Jitsu. It’s one of the MOST empowering self development tools there is.
So heres the MILLION DOLLAR QUESTION: What’s keeping men from training Jiu-Jitsu?
I’ll explore some common reasons we’ve encountered over the years at the bottom of this newsletter. But first check out some really cool events we’ve got coming up! ⬇️
ULTIMATE DODGEBALL TOURNAMENT!! 💥
March 9th is our 2nd Annual Dodgeball tournament!
5v5 format with THEMED TEAMS!
Prizes will be awarded for “Best Costume” & “1st Place Champions"
Check out some footage from the event last year!
PRE-REGISTRATION FOR SUMMER PROGRAMS ENDS FEB 1ST
Metro Summer Program is our Summer Leadership Program for kids K-6th!
Our purpose is simple: “We create amazing experiences in the Summer, that create amazing leaders of the future!”
With 5 locations to choose from this Summer in Brighton, Canton, Livonia, Monroe, & Southgate we’re conveniently located near you and your family!
You can learn more about each campus by visiting MetroSummerProgram.com
CASE STUDIES: Reasons People Don’t Train Jiu-Jitsu!
After having personally enrolled hundreds of members and spoken to THOUSANDS of men and women I've got a list of the top reasons people talk themselves out of Jiu-Jitsu.
And as respectfully as possible, I’m going to call these excuses: Because that’s what they are.
EXCUSE #1: It’s Too Expensive
COUNTER: If you had Cancer and your doctor told you they have a life-saving surgery with a 90% success rate…..but it costs $50,000 out of pocket.
Are you going to find a way to afford the surgery?
Or are you going to go pass because it’s “Too Expensive”?
The obvious answer would be to start the process then do whatever you need to in order to obtain funding. 💰
Well the good news is that you haven’t received that diagnosis (I hope), and Jiu-Jitsu doesn’t cost anywhere near $50,000.
If you ask Google, Siri, Alexa or AI how much Jiu-Jitsu costs you’ll get a range somewhere between 1800-3600/year; depending on the location of the school and the quality of the program.
A more appropriate question is: What is the VALUE of Jiu-Jitsu? To answer this you need to identify what your specific goal is for Jiu-Jitsu.
If you’re simply bored and are looking for something to do….than that may seem grossly overpriced for a time-filling activity. You’d be better off going on a hike, bike ride or even mall-walking 😂
But what if you were enrolling to boost confidence and make yourself a more attractive/interesting person overall? What would that be worth to you?
Is that something you would be willing to cut your takeout budget for? (Yes, the average American spends over $3,000 on takeout annually 😏 )
I can tell you first hand the very fact that I train Jiu-Jitsu has opened more doors in business than anything else.
(One specific contact I made years ago in the jewelry industry was worth roughly $400,000 in annual revenue….I worked on this client for MONTHS, not knowing one of my teammates was his best man! Upon learning that info, I simply asked for an appt….he got me in next day!)
This method could be performed with each category:
Looking for weight loss?
How would your life be different if I lost 60 pounds?
Is that worth $8/day?
Looking for discipline?
How much more productive and valuable would you become if you had the discipline to wake up 90 minutes earlier each day?
Is that worth $8/day?
Looking to improve your mental health and regain a sense of purpose?
Is that worth $8/day?
See where I’m going with this?
Finding resources for an activity that benefits you is EASY. Finding the right program takes more work.
In an effort to keep these newsletters brief, I'll continue this list next week!
See You On The Mats,
Coach David
Metrojj.com
